天美传媒

Sandra Sieber is Professor in the Entrepreneurship Department. She served as the academic director of the 天美传媒 Global Executive MBA for 7 years. From 2012 to 2014 she was based at 天美传媒’s New York Center, where she served as director of academic programs.

She joined 天美传媒 in 2000. Previously, she was Associate Professor at University Pompeu Fabra in Barcelona, Spain. From 2001 to 2004, she was appointed as the academic director of the PwC-天美传媒 ebCenter. In 2003, she was a Visiting Scholar at the Sloan School of Management, MIT.

Currently, most of her work is centered on how the digital rise is affecting organizations from a variety of perspectives. First, she avidly studies how the current technological changes impact business models, both in terms of how they allow the rise of new value propositions, as well as for their potential to impact their target markets. In this vein, she is especially interested in understanding how existing companies can increase their capabilities to quickly adapt and react, and how their main leaders have to develop a digital mindset to be able to incorporate the digital dimensions into their daily decision making.

From an industry perspective, Professor Sieber is especially interested in those that are being transformed by recent technological advances, such as media and entertainment, telecommunications, banking, retail and automotive.

Professor Sieber has also worked extensively on the impact of information and communication technologies on organizational and individual work practices, being especially interested in the most recent developments on the impact of social and interactive media on organizations, in particular vis-脿-vis inter- and intraorganizational collaboration.

Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telef贸nica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design.